Laura Victoria Adams

Laura V. Adams is a seasoned real estate professional with over 17 years of experience in Dubai’s property market. She joined Provident Estate in 2021 as Director of Secondary Sales, where she leverages her strategic insight and proven track record to lead one of the company’s most dynamic divisions.

Her expertise spans residential and commercial brokerage, development, investment, and portfolio management. Laura began her career in London with leading agencies before relocating to Dubai in 2008, where she quickly established herself as a trusted name in the industry. In 2020, she transitioned into proptech as Portfolio Asset Manager at Urban, playing a key role in onboarding major institutional landlords.

Since joining Provident, Laura has strengthened her reputation as one of Dubai’s most respected leaders in real estate, guiding clients through complex transactions with award-winning service and market intelligence.

Beyond real estate, Laura is also a serial entrepreneur, having launched and successfully exited ventures such as SFNX Clothing and Fix-It Squad, a property maintenance company managing more than 4,000 units. Today, she continues to advise hedge funds and high-net-worth individuals on strategic real estate investments, combining entrepreneurial vision with deep market expertise.