Charline Rached

Charline Abi Rached is responsible for shaping, protecting, and evolving the company’s brand across all touchpoints. Working closely with cross-functional marketing teams, she manages brand operations with a strong focus on structure, clarity, and alignment, while overseeing social media outreach, online media management, and brand communications. She holds a degree in filmmaking and directing, which brings a strong storytelling foundation to her brand work.

Her approach blends creative oversight with operational discipline, ensuring campaigns and initiatives remain consistent, impactful, and on-brand across digital and offline channels. With strong cultural fluency and a refined brand perspective, Charline supports Provident Estate’s long-term marketing vision through cohesive storytelling, strategic communication, and effective audience engagement.